Did you know that 83% of podcasts receive pitches for people to appear on their shows?
Podcasts are getting majorly popular, and it’s not a surprise that most podcasts have a lot of people looking to appear on them.
With that being said, there’s a way to pitch for podcasts. If you want to appear on one, you need to do it right.
Here are some top tips and tricks for how to pitch to podcasts based on a study called The State of Podcasting that you need to keep an eye on. We’re confident these will give you good results.
1. Do your research!
The first thing that the report recommends is that anybody who wants to get their pitch for a podcast accepted is to do plenty of research.
Podcasts are much more receptive to pitches from people who are familiar with the brand and direction of the podcast. 90% of all podcasts want participants to be intimately familiar with their brand before getting in contact.
If you’re familiar with the topics that are usually covered, the type of audience that the podcast caters to, and know as much as you can generally, then you’re more likely to make a good impression.
2. Deliver personalised, relevant and timely pitches
When trying to pitch to make it onto a podcast, you need to focus on delivering relevant, timely and personalised pitches. 47% of all podcasts reported a lack of personalisation as being a big problem. This isn’t something you can copy-paste a pitch for and send to a dozen podcasts. As the study confirms, a “number of respondents said lack of relevant pitches is indeed an issue.”
People respond well to pitches which are sent at the right time, and are personalised. They also like to get relevant individuals to talk about current topics.
Try and keep this in mind when you send a pitch. You’ll want to sell yourself in the best possible way.
3. Don’t pitch via phone or email
You might think that with the power of modern technology, it’s easy to make pitches for podcasts, but actually, this doesn’t fly as well as you’d hope.
“Most podcasters prefer not to be pitched via phone (65%) or mass email (58%).”. The translation? You’re going to need to find a different way to communicate. The least objectionable method, according to the report, was 1 to 1 email, which only 15% of people didn’t like.
4. 1 to 1 pitching works best
If you’re going to make a pitch, then you’ll want to focus on doing it on a 1 to 1 basis. 91% of podcasts prefer a “direct, personal email” for a podcast pitch. It’s important to keep in mind.
What we mean here is that a direct email to that person is best. Don’t include anyone else or CC in colleagues during the initial opening communication - just keep it personal to establish a rapport.
5. Keep pitches short and sweet
When designing an email pitch for your podcast of choice, try and keep it short. It’s recommended that you go in for “around 100-200 words”. As it’s suggested that 50% of podcasts prefer their pitches at this length, you need to keep that in mind.
Naturally, you don’t want your pitch to be too long, because this will make people less inclined to work with you.
6. Pitch early
If you want to have the best chance at making your pitch successful, pitch earlier in the week. This gives podcasts a chance to debate the pros and cons of having you on the show, and to make the appropriate arrangements. The best day seems to be Monday - 73% of podcasts don’t have a preference, but the 11% who did said Monday was the golden ticket!
So, when it comes to pitching for a podcast, it’s important to make sure that you do so in a timely fashion, approach podcasts individually, and do your research.
All of these tips and tricks will make it more likely for a podcast to accept your pitch, which means that you are going to enjoy a better chance of appearing on your favourite podcasts.