We celebrated our fourth birthday earlier in the month, so here's an very quick overview of what we think has been going on in the PR industry over the last four years.
The PR industry has evolved tremendously in the last four years; partly owing to the growing impact of the internet on our lives and partly due to the ever increasing competition within the PR industry and from other specialisms such as search marketers and social media agencies.
The sophistication of using the internet to communicate through mediums such as Twitter has shortened the communications chain – you can now communicate directly to a blogger or journalist instantly and be up to date on what they are up to in real time, no matter where you are based.