social media Archives

How to pitch for podcasts

Did you know that 83% of podcasts receive pitches for people to appear on their shows? Podcasts are getting majorly popular, and it’s not a surprise that most podcasts have a lot of people looking to appear on them. With that being said, there’s a way to pitch for podcasts. If you want to appear…

Social media vs. email marketing strategies – what works better in digital marketing?

When looking at the difference of social media vs. email marketing strategies, the choice can be difficult. Here’s how to make the right decision. Social media vs. email marketing strategies: which helps your business thrive more? Many small businesses fall behind their competition simply because they do not use any effective marketing strategies. While digital…

The mainstream media, social platforms and President Trump

The US election has been utterly fascinating. I've been following both candidates and they really have been different in their approaches with the media and social media. And even today when the Electoral Colleges declare Biden president-elect, President Trump is still saying that the election was rigged and he actually won as he got more…

Why won’t this blogger write about my product for free?

Some brands think just because they have invented the best thing since sliced bread, then everyone and his dog will want to write, blog, Youtube and Insta about their product/service. Alas, getting the right influencer on side, particularly before any potential competitor does, is not simply a case of telling them about your product/service. In…

Five ways to increase popularity on social media

Are you tired of posting updates on Facebook that notch up only a handful of likes, mainly from team members or friends and family? Maybe now is the time to learn from clickbait websites that delve the depths of the human psyche to compose the most compelling, click-me headlines for social media. Marketing analysts BuzzSumo…

11 free tools for your B2B Twitter activity

There are a lot of free tools out there to track hashtags or determine which hashtags to use. We've listed a few here, and also shown below and example of Talkwalker and Hashtagify in use for really basic functions. If you pay, then you'll get a lot more functionality. TALKWALKER - https://www.talkwalker.com/hashtag-tracking HASHTAGIFY - http://hashtagify.me/ RITETAG - https://ritetag.com/…

Twitter’s new 10,000 word limit – the good and the bad

Twitter is considering the option of extending how many characters you can tweet at one time. Currently 10,000 characters is the suggestion, which would be the same as the current amount of characters allowed in the private messaging option. Don’t worry though, this doesn’t mean that you will have long articles overwhelming your timeline. It…

Are you unsure what to do with social media? If so, you could be missing out on the wide range of business opportunities that social media platforms could be bringing to your door on a daily basis. We attended the Social Media Expo in Wolverhampton recently, with around 500 SME delegates seeking insight and advice…

Eight simple steps to conducting a social media audit

When putting together a truly effective social media strategy, the first thing to do is to look at your current social media platforms and assess if these are successful and, if not, what improvements, if any, need to be made. Social media audits can also be used to help identify priorities, benchmark previous campaigns and…

Seven step checklist – LinkedIn for business success

Using LinkedIn as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their…

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