There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage…
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GDPR and PR agencies or teams
Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to…
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How to get your technology product reviewed
Getting technology products reviewed can sometimes be challenging. You need to make sure that whatever you do, you find someone who accepts products to review, interest them in your device, then send them the product and supporting information, and be ready to help throughout the review process. If that’s something you want to do, then…
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Tips from Meet the Media event
Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your…
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10 most influential business technology publications in the UK
Where does your business want to be seen? Well if your in a technology business that is B2B, I guess on business technology news sites, which are a great source of information . Below is a list of what we think are among the most influential and must read tech publications that break news, cover…
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21 tools every PR should know about
Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
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42 tips on being a great PR exec
Read - PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor - understand what your competitors and your industry are saying. Whether it's through Google Alerts or setting up your own dashboard using RSS feeds. Focus - be…
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Vitis PR blog is one of the Top 100 PR blogs
So Feedspot, a news and blog reader used by over one million users globally has ranked Vitis PR as one of the top 100 PR blogs! They considered the following factors to rank the blogs, and we came not only in the top 100, BUT in the top 20 PR blogs "on the planet": Google Search Engine ranking Social media influence…
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PR Predictions for 2016
Here we look at our top 6 PR predictions for the new year, from the demise of the Non-Subscriber to app development becoming standard practice for PR companies.
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Scotland welcomes its new tech PR agency – Vitis PR
Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the…
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