Category Archives: PR agency

Topic archive: PR agency
Articles about PR agencies, what they do and working with them.

How to get into The Financial Times newspaper

How many times have you been approached by a potential client or a member of the management team who wants a guarantee that you can get them into a top tier national newspaper like The Financial Times? Sadly often the number of requests are far higher than the amount of really high-quality news offered by…
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10 top UK retailing technology journalists

Whether working for a bricks and mortar High Street retailer or an e-commerce brand, there are a variety of retail media titles that you should consider targeting for coverage. Here is our list of the ten UK-based retailing technology journalists that you may want to target. It’s not in any particular order, and does not include…
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Will the EU Copyright Directive be the end of Google News in Europe?

The new EU Copyright Directive is causing a lot of unhappiness. While it will affect us PR people, almost 4.5 million Europeans have signed a change.org petition to stop Article 13, the part of European copyright legislation created with the intent to better protect creativity and find effective ways for copyright holders to protect their…
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12 free ways to support low budget PR efforts

Sometimes you need to persuade your bosses that PR is a worthwhile promotional activity, so one way is to try and do it yourself, get some traction and then ask, "can we now please ask the PR professionals, who will be able to do the same or probably better much more efficiently?" If you want…
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What is core PR content and what can I do with it?

Having a core piece of content can help interest media and open up both coverage and other marketing and social media opportunities. But what is a core piece of content? A press release about a brand new technology is a core piece of content, as is an in-depth technical article that breaks down a hot…
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How PRs companies and pros can use Big Data to their advantage

There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage…
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GDPR and PR agencies or teams

Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to…
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How to get your technology product reviewed

Getting technology products reviewed can sometimes be challenging. You need to make sure that whatever you do, you find someone who accepts products to review, interest them in your device, then send them the product and supporting information, and be ready to help throughout the review process. If that’s something you want to do, then…
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Tips from Meet the Media event

Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your…
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10 most influential business technology publications in the UK

Where does your business want to be seen? Well if your in a technology business that is B2B, I guess on business technology news sites, which are a great source of information . Below is a list of what we think are among the most influential and must read tech publications that break news, cover…
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