Tag Archives: PR tips

GDPR and PR agencies or teams

Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to…
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How to get your technology product reviewed

Getting technology products reviewed can sometimes be challenging. You need to make sure that whatever you do, you find someone who accepts products to review, interest them in your device, then send them the product and supporting information, and be ready to help throughout the review process. If that’s something you want to do, then…
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Six public relations mistakes to avoid

Bloomingdale’s creepy “date rape-y” ad, Ivanka’s “flammable scarves” were just two of the biggest non-political PR blunders over the past year or so. AdWeek has a list of several more if you want to learn what not to do. However, PR blunders aren’t just something the big brands make. Small and medium sized businesses have…
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Round up of 2016 banking breaches – PR example of list use

Listicles are definitely useful to attract readers - whether they are top 10s or 5 tips, they are a great PR tool. Anyway, to help you out if you are writing about cybersecurity in the banking sector, feel free to use our list, but do give us a mention please. If you are planning to…
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21 tools every PR should know about

Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
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Five important things B2B tech companies need to know about SEO

Much has changed in the world of SEO. This evolution has forced the smart B2B marketers (B2B tech included) to take a step back and rethink their lead generation strategies. According to Google, following are the recent trends related to B2B tech companies: Almost 48% of customers discover B2B tech brand that they were not…
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PR Predictions for 2016

Here we look at our top 6 PR predictions for the new year, from the demise of the Non-Subscriber to app development becoming standard practice for PR companies.
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Five quick tips to set up PR share of voice of monitoring

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement – which unfortunately is probably one of the trickier aspects of PR.
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The ideal pitch to the press – part 10: time sensitive

Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive? 10. TIME SENSITIVE/ EXCLUSIVE INFO:  Where your pitch is time sensitive, tell the journalists so they know exactly how long they’ve got to pick up and run your story before it…
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The ideal pitch to the press – part 9: summarise

Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last but not least, are just as important as our first two tips…so be sure to pay particular attention to them if you want your pitch to be a success: 9. NUTSHELL SUM…
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