Tag Archives: realwire

Paid press release sites – are they worth the money?

We think so….

Following our research into the most effective free release services, we decided to share the paid-for distribution sites that we use. There are lots more of course, but sometimes we will only use them a few times and then we don’t bother again as they aren’t quite right for us.

These are the ones we would recommend based on our experience, paying particular attention to the size and quality of the media database they boast and how much it will cost to get your release(s) out to relevant media targets.

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Realwire’s campaign to reduce PR spam

Got this today from Realwire, sounds like it would be worth signing up to:

An Inconvenient PR Truth – a campaign to reduce PR spam

Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.

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