Tag Archives: social media

Why won’t this blogger write about my product for free?

Some brands think just because they have invented the best thing since sliced bread, then everyone and his dog will want to write, blog, Youtube and Insta about their product/service. Alas, getting the right influencer on side, particularly before any potential competitor does, is not simply a case of telling them about your product/service. In...
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11 free tools for your B2B Twitter activity

There are a lot of free tools out there to track hashtags or determine which hashtags to use. We’ve listed a few here, and also shown below and example of Talkwalker and Hashtagify in use for really basic functions. If you pay, then you’ll get a lot more functionality. TALKWALKER – https://www.talkwalker.com/hashtag-tracking HASHTAGIFY – http://hashtagify.me/ RITETAG – https://ritetag.com/...
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Twitter’s new 10,000 word limit – the good and the bad

Twitter is considering the option of extending how many characters you can tweet at one time. Currently 10,000 characters is the suggestion, which would be the same as the current amount of characters allowed in the private messaging option. Don’t worry though, this doesn’t mean that you will have long articles overwhelming your timeline. It...
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Eight simple steps to conducting a social media audit

When putting together a truly effective social media strategy, the first thing to do is to look at your current social media platforms and assess if these are successful and, if not, what improvements, if any, need to be made. Social media audits can also be used to help identify priorities, benchmark previous campaigns and...
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Seven step checklist – LinkedIn for business success

Using LinkedIn as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their...
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PR predictions for 2015

1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency...
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Twitter to Track – technology of the Olympic Games

From the onset, technology has been a key feature to the games. The drama of the Opening Ceremony was created by 70,000 tablets located between the seats in the stands. These tablets had 637,191 lights installed and as the Queen arrived they flashed red, white and blue to create one of the highest resolution Union...
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