2025 has been a year of celebration for Vitis PR. Not only did we secure new clients and work with existing, long-standing clients, we also supported them on lots of interesting and successful campaigns. From commenting on breaking news stories for our cybersecurity client, and launching new products for our data management, and electronics and engineering clients, to celebrating client birthdays, for both our EV and automotive, and embedded consultancy clients, and a host of new appointments to our client teams.
Here is just some information on how our 2025 went and why we’re looking forward to doing more of the same in 2026!
JANUARY
The Vitis team works on monitoring the news each day to find the hottest breaking news stories for all of our clients. But, we kicked off 2025 with several high-impact data breaches, cybersecurity attacks, security failings, and settlements for violations of cybersecurity rules. So, a cybersecurity and compliance client provided us with super-fast turnaround insights and thoughts on several of those stories, which we sent to selected media contacts before they had written their takes on those news stories.
This resulted in our clients’ comments being included in media write-ups with SC Magazine, Tom’s Guide, and Information Week re: DeepSeek disabling new registrations due to ongoing large-scale cyberattacks targeting the newly launched V3 AI chat platform, and Silicon Angle and Infosecurity Magazine re: GoDaddy being accused of serious security failings by the U.S. Federal Trade Commission.
PayPal reached a $2M settlement with New York State after a data breach in late 2022 that exposed sensitive customer information. By commenting on that breaking news, our AI, cybersecurity, and data legal client was mentioned in write-ups on Yahoo, MSN, Security Magazine, Tech Monitor, and Electronics Payment International.
FEBRUARY
After such a successful comment-laden January, February arrived with the Vitis PR team thinking ahead to plan for seasonal world events for the coming year. In preparation for World IoT Day, which happens at the start of April, we spent February working with our electronics and engineering consultancy clients on a survey that delved into the risk of obsolescence in industrial manufacturing.
The results showed that manufacturers felt under increasing pressure to manage industrial IoT obsolescence in the face of accelerating adoption of industrial IoT technologies, so we shared the news with our electrical, engineering, manufacturing, and IoT media contacts. Coverage was secured in 10 media, including Industrial News, IoT Insider, IoT M2M Council, UK Manufacturing, Procurement Pro, eeNews Europe, New Electronics, and Electronics Weekly.
MARCH
Our digital experience and endpoint monitoring client discovered that its solution had saved one of its major banking clients $9.7M/£7.5M by identifying wasted resources and minimising tech upgrades and software renewals to only those devices that needed them.
That’s a decent saving, thanks to a sophisticated data-driven software solution, and with it being revealed by a customer of our client’s, we suggested a case study. However, as is sometimes the case when a company deals with private data and financial details, our client confirmed that the customer required anonymity. Rather than let them down and not take advantage of such a fantastic testimonial to their solution’s efficiency, we instead recommended drafting an article that discussed how different business sectors, not just financial, could slash hidden tech costs and save money.
We pitched the article to our client’s core business spaces, finance, insurance, healthcare, public sector, and enterprise. We secured interest from seven media outlets across all five of those spaces, so we focused each article on that specific industry, and placed the articles with Intelligent CIO, Enterprise Times, ThinkDigitalPartner, EM360, Insurance Edge, Bobsguide, Finextra, and Health Tech World.
APRIL
Q2 kicked off with a new client win. We welcomed a secure data sharing software client, and promoted its partnership with two EU-based companies, helping our client to deliver a fully quantum-proof cryptography solution for satellites in space.
The media were very open to the news, and we secured three interviews with Security Week, IoT Insider, and Components in Electronics, and 11 pieces of coverage, including EE News Europe, Beta News, New Electronics, Electronic Specifier, Quantum Computing Report, SC Magazine, and ElectroPages for the partnership news.
After achieving such a wealth of media hits for that one piece of news, the client asked us to support them with a second release only days later, about a partnership with a well-known Japanese information solutions provider. Focusing on what the partnership offered that others never would, the Vitis PR team generated 14 media mentions, including Digital Journal, Industrial News, Financial IT, Fintech Hong Kong, Fintech Nordics, FinTech Finance, Biometric Update, and one interview with Securities.
MAY – AUGUST
The summer started with us welcoming another new client, an open-source knowledge graph foundation, that needed us to help it raise awareness of its offerings. Open-source knowledge graphs, not knowledge bases, are not everyday subjects for most media, so we started off with an introduction that explained exactly who our client was and what they did.
We also included some details of communities around the world making use of it for coding purposes to build tools, platforms and apps for public good and cultural restoration.
The introduction worked well. Our team achieved 17 media hits from it with media including TechRadar Pro, The Register, BigDATAwire, Inside OR, TechInformed, The Fast Company, IT Business Net, and a podcast with Tech Talks Daily.
As the client’s open-source knowledge base was accessible from every single country in the world, we didn’t just focus on the UK media. Instead, we reached out to anyone who had covered AI, data, research, coding, open-source and knowledge graphs. It was thanks to this approach that we secured media mentions as far afield as Australia, thanks to interviews with Ticker News, The Sydney Morning Herald and Brisbane Times. We also found media homes for articles that we drafted around how to harness the open knowledge graph for enterprise success, and why our client, unlike Big Tech, did not lock its data away.
SEPTEMBER
We worked on another partnership announcement for our secure data sharing software client in September. The client was working with Asian partners to launch a new hybrid platform for quantum-safe security, so we offered TechinAsia an interview, which appeared before the end of the month. We generated 10 media mentions for the new partnership, in media such as Security Insider, IT Brief, Finextra, and Quantum Computer.
September also saw us start prepping the media for the launch of our open-source knowledge graph client’s AI embedding project, which launched on 1 October. Thanks to offering our media contacts a heads-up and teaser about the new project, plus details of a webinar for them to attend to learn more, the launch was a massive success. The news alone received coverage in 23 media outlets. This included The Verge, TechCrunch, Gizmodo, TalkDev, Computing, The Indian Express, All About AI, Web Pro News, Euro News, Yahoo, MSN, and It’s FOSS News.
OCTOBER
An electronics and engineering consultancy client had an eventful month in October. We had secured a speaking opportunity for the director at the Engineering Design Show, where he shared his own expertise in turning component obsolescence from a recurring headache into a competitive advantage.
The same client also spoke with Electronic Specifier at the event and launched an exciting new subscription service providing obsolescence management as a service there too. Media such as Engineer Live, Electronic Product Design and Test, Industry EMEA, Design Solutions, What’s New in Electronics, and In Electronics and Design covered the new service launch.
EDS was made even better for the client when the industrial sensor it had been showcasing on its stand won a King’s Award for Innovation. Finally, the client ended October by celebrating its 17th anniversary. They have been with us for almost the same amount of time.
NOVEMBER
Just after our other client’s 17th anniversary celebrations, last month, our EV charging design client had its 5th anniversary, and we worked with them to place insights gathered from senior figures in EV brands such as Parkopedia, EO Charging, EVA England, Chargeviz, Formula Space, and EV Blocks, with media.
The press release and editorial we created for the insights, which assessed the key technical and regulatory developments that will shape the UK’s EV charging landscape for the next five years, gained us coverage in media, including Electronic Specifier, EV Fleet World, Manufacturing Management, and Eureka Magazine.
DECEMBER
This month, aside from placing predictions and forecasting articles that we have worked on for some of our clients, we have also been promoting our digital experience and endpoint monitoring client’s launch of an AI reasoning engine. Thanks to having been built on 20 years of edge telemetry and analytics experience, the AI feature added to its flagship solution was different to any other AI-added layer. Why? Because it is auto-diagnostic, and offers prescriptive remediation that enables Level 1 helpdesk agents to resolve issues that would have historically required Level 2 or Level 3 escalation, saving downtime and money.
Thanks to this differentiator, which sets our client’s award-winning solution aside from that of competitors, we secured not only coverage of the news but also editorials. We supported the key messaging in the news release with bylines that we drafted around data-driven business, making IT visible, identifying and stopping problems earlier, and why most IT environments simply aren’t ready for agentic AI yet. We found homes for each of those bylines in TechRadar, EM360, Resilience Forward, EM360, Finextra, Information Age, AI Journal, and HRNews.
We have secured new clients, and worked with companies from the UK and also internationally inlcuding Germany, Switzerland, the US, Denmark and beyond...so now, as we wind down to the last day of work in 2025, we are already looking ahead to another exciting business year in 2026. Merry Christmas to one and all, and to all a very Happy New Year and Hogmanay.
